Corporate event videography is a great way to generate interest in your business and showcase your brand online. Video content has excellent potential for impact and influence.
By sharing high-quality event videos, you can provide an insight into your brand values and culture as well as your product or service offerings. Event videos drive traffic online, helping you reach larger audiences of potential customers.
If you’re considering pursuing professional videography for your next corporate event, here’s everything you need to know!
Why is event videography important?
Event videography is an important feature of any business marketing strategy, enabling you to clearly and succinctly communicate your brand tone and values.
Corporate event videos capture your brand in action. They feature your products or services, offering extra advertising power, and they include your business team, promoting positive company culture.
Event videos engage viewers online, generating additional customer interest in your brand.
When hosting business events, videography is the best way to make the most of the work that goes into event planning.
While an event might only last a few hours in real time, a video is forever, so none of your hard work goes to waste. Event videography helps you record your event and reach customers and stakeholders who were unable to attend.
What does an event videographer do?
An event videographer records footage of your corporate event, documenting everything from decorations to speeches and performances.
Corporate event videographers use high-quality media equipment to capture video footage at your event.
Your videographer will work with you ahead of time to devise a creative plan for your content. They can keep plans in mind when they arrive at your event, helping to ensure that you receive the kind of event footage you’re hoping for.
An event videographer is also responsible for important post-production work, such as video editing. Professional editing plays an important role in creating a high-quality final product.
How to pick an event videographer
When choosing a videographer for your corporate event, there are several things you should consider.
- Aim to choose an event videographer who you can get along well with. In the lead-up to your event, you’ll be communicating regularly with your videographer, working together to determine expectations and your video’s creative direction. This process will run much more smoothly if you are confident sharing your ideas and goals with your videographer.
- Choose a videographer who is comfortable with your event venue’s location. Some videographers may require your company to reimburse them for travel expenses, so it’s a good idea to choose someone who is local to you.
- Understand the event videography packages offered by your chosen professional. Every videographer provides different inclusions. Knowing what you’ll receive is essential when it comes to helping you predict your final product.
- Work with a videographer whose style closely aligns with your brand. Videographers have different filming and editing styles that could influence the way your finalised video looks. By knowing this ahead of time, you can choose the right videographer and plan for a video that reflects your brand and event perfectly.
What makes a good event videographer?
A good videographer is committed to producing the best event video possible.
Your videographer should communicate clearly with you to determine your videography goals, and they should let you know of any changes or considerations that may affect your event video.
A good videographer will have extensive experience in corporate event video production and will be motivated to help you achieve an outstanding final product.