The Essential Video Checklist: What Every Business Needs

1. Team Intros: Because People Want to See the Humans in Charge

Let’s face it, people don’t connect with faceless corporations. They connect with real humans. A team intro video is your chance to show off the personalities and values that make your business tick.

Why it works: People are more likely to trust your brand when they can see who’s behind it. Bonus points if your team is likable, relatable, or at least mildly entertaining.

Pro tip: Keep it authentic. A few laughs, some behind-the-scenes action, and a little less formality go a long way. No one wants to watch a corporate headshot slideshow.

2. Explainer Videos: Simplify, Simplify, Simplify

Got a product or service that’s amazing but makes people’s eyes glaze over when you describe it? Enter the explainer video. It’s your chance to take something complex and break it down into bite-sized brilliance.

Why it works: People want quick answers, not a thesis. Explainer videos deliver clarity in a way that’s fast, engaging, and, dare we say, fun.

Pro tip: Use visuals or animations to keep things dynamic. Think more “elevator pitch” and less “someone reading the instruction manual out loud.”

3. Behind-the-Scenes: Give Them a Peek Behind the Curtain

Behind-the-scenes videos are like letting your audience into your inner circle. Show them the process, the people, or even the occasional chaos that goes into making your business what it is.

Why it works: Transparency is trendy, but more importantly, it builds trust. Plus, who doesn’t love a sneak peek?

Pro tip: Don’t overthink it. A few candid moments or bloopers can make your brand feel approachable and real.

4. Client Success Stories: Let Someone Else Do the Bragging

Nobody likes a business that won’t stop patting itself on the back, but when your clients do the talking? That’s a game-changer. Client success stories cut through the fluff and show how you solve actual problems and deliver real results—straight from the people who’ve lived it.

Why it works: Real people sharing real experiences build credibility and inspire confidence. It’s like a five-star review, but way more compelling.

Pro tip: Focus on the transformation. Highlight the before-and-after, keep it conversational, and let the client’s story shine.

5. Seasonal Videos: Be Timely Without Trying Too Hard

Seasonal content is your chance to hop on the moment and stay top of mind. Whether it’s a holiday greeting or a company milestone, these videos keep things fresh and relevant.

Why it works: It shows your audience that your brand is active and engaged, not just coasting along.

Pro tip: Keep it simple and fun. Nobody needs a Hollywood-level production for a “Happy Holidays” message, but a little creativity goes a long way.

6. Educational Content: Share What You Know Without Being Boring

You’re an expert in your field (hopefully), so why not share some of that knowledge? Educational videos position your brand as a trusted authority while delivering real value to your audience.

Why it works: People love learning when it’s useful, quick, and, most importantly, not dull.

Pro tip: Keep it focused. Short, actionable tips work better than a long-winded lecture. Your audience should walk away thinking, “That was helpful,” not “That was a lot.”